So you've decided to take the plunge into the marvelous world of Podcasting. Congratulations!
Podcasting is one of the fastest growing industries in the world. It is estimated that there are more than 1 Million active podcasts with more than 30 million episodes in over 100 different languages.
To say that podcasting is enjoying an explosive surge in popularity is indeed an understatement. If you are considering entering this amazing world, the best news for you is this... it is growing every single day.
In other words, millions upon millions of people all around the globe are actively looking for new podcast shows - and one of those new shows could be yours!
But before you turn one of your bedrooms into a home studio, invest thousands of dollars in equipment and software and jump headfirst on to the podcast bandwagon, there are a few things you need to seriously consider.
One of the biggest issues facing newbie casters is the amount of time that is required to successfully produce a series of episodes. Do you have enough time to dedicate to this brand new and exciting endeavor? If you do, then you need to ask yourself one more important question.
THE MOST IMPORTANT QUESTION TO ASK YOURSELF One of the most important questions I ask all of my clients is this... "Why do you want your own podcast show?"
This may seem like a silly question, but it is so vitally important to answer before beginning and it's the one question that is so often overlooked. Everybody has a different answer.
Some will want a podcast show because they've got something very important they feel they need to share with the world. Some will want to promote a particular brand or business. Both are equally valid reasons.
But there should always be a passion around your desire to create a podcast. Your audience will feel it when you speak and when it resonates with them it is pure GOLD!
Podcasting can certainly enhance any business or industry if done right. If you're a real estate agent, a coach or consultant, a healer, speaker, teacher, doctor, etc. literally any profession or industry can have a special place in the podcasting world.
But please do take a moment right now to dive into your own personal reasons for wanting to take on this lifestyle - because it definitely is a lifestyle - and it can take up a large amount of your time.
Think of creating your podcast like getting a brand new puppy. You need to feed it, walk it, make sure it is healthy - and of course love it. And as with any new puppy you bring into your family, you need to spend a lot of quality time with them.
It's the same when creating a new podcast show. Because the most successful podcasts are produced with a level of consistency and an attention to quality that trumps quantity every time. Yes, developing and creating a new podcast can give you an enormous amount of satisfaction and pride - and it can be wonderfully fun at times. But it can also be extremely time consuming and frustrating - especially when learning new technology.
If you don't start with the basics, it can feel very overwhelming. So the reasons why you want to create your own show should outweigh any of the time commitments and possible learning curve-balls thrown at you.